Amir Afkhami, Chairman
Amir comes with over 30 years experience of working with global retail and consumer brands across multiple sectors and geographies. Most recently he was the COO of global franchise operator Al Shaya Group.
Prior to joining Al Shaya, Amir held a number of roles at Arcadia Group, including Managing Director, Group Corporate Finance Director and Director of Investor Relations.
He brings to The Soke not just his understanding of finance but his immense experience in developing, expanding and managing consumer brands across different markets. Amir is a chartered accountant by training.